RECYLING FASHION

In my years of playing dress up as a child I understood that what you wore could define you and that made me feel so powerful. While my fellow lawyers spent their time worrying about their next court dates or the melting polar ice caps, my thoughts were focused on Alexander Wang's Spring Collection and North West's meltdown at Kanye's fashion show. 

 It was after my younger brother was diagnosed with leukaemia last year and we had to leave the country for his treatment in the U. S did I muster up the courage to tell my parents I didn’t want to pursue law as a career which makes me a fairly recent fashion convert.  It was then that I realised what most people say about life being too short and doing what you love was not complete ludicrous. So I quite my job, packed my bags, and moved to a new place, a new life and possibly a new career. I started blogging about latest fashion trends, where you can buy them, how you can style them and with time I met like minded people who believed that fashion and style was a another language in itself. The beauty of it was that every individual had a different way of speaking it. 

Lets talk about SUSTAINABLE FASHION for a minute.  Protecting the environment by re-using and re-selling fashion. Doesn’t get better than this. How many times do you wear a designer outfit for an event? Once, and if its the best outfit in your closet then maybe twice. What if you can exchange that designer piece for another designer piece, or even better *Cha- ching*, cold,  hard cash. Its a fairly recent concept in india but when I was in the states I visited the Buffalo Exchange store, a vintage, resale fashion store that buys and sells vintage, luxury brands and it is a huge fashion industry with its stores all across America. Thats when it struck me, why hasn't anybody in India started this initiative yet? Since we have a pointless tradition of sorts, not to repeat a pleasantly perfectly outfit for more than two events at the maximum. 

Thats when I came across The Second Row, a special initiative by a friend and when they contact me and asked me if I would like to be a part of this global initiative I was immediately sold at the idea of selling unwanted, previously owned designer pieces from my closet that I knew I wasn’t going to wear again. I raided my closet and took out a bunch of outfits and put them for sale on their website. It was quick, easy and surprisingly painless. With The Second Row you now have the opportunity of selling your previously owned outfits and buying something equally trendy at a reasonable cost. Oh, and about authenticity. They have a strick policy of no fakes so you know they mean business. 

Keeping it stylish and doing your bit for the environment is this season's fashion mantra. So grab your wallets and your Louis Vuittons and hurry because its a loot.

Shasa Striped Mesh Dress
The Second Row

Charlotte Russe Neon Pink Strapless Dress
The Second Row

Arden B Peplum Top
The Second Row